Our Privacy Policy

Effective date: January 8, 2013.

Welcome to Whatyouwear.in ("Whatyouwear.in," "we," "us" or "our"). Whatyouwear.in was built as a simple experience to let you share what you wear!

▪ Our Privacy Policy explains how we collect, use, share and protect information in relation to our mobile services, web site, and any software provided on or in connection with Whatyouwear.in services (collectively, the "Service"), and your choices about the collection and use of your information.

▪ By using our Service you understand and agree that we are providing a platform for you to post content, including photos, comments and other materials ("User Content"), to the Service and to share User Content publicly. This means that other Users may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use (which can be found at http://Whatyouwear.in.com/legal/terms).

▪ Our Policy applies to all visitors, users, and others who access the Service ("Users").

1. INFORMATION WE COLLECT

We collect the following types of information.

Information you provide us directly:

▪ Your full name, username, password and e-mail address when you register for an Whatyouwear.in account.

▪ User Content (e.g., photos, comments, and other materials) that you post to the Service.

▪ Communications between you and Whatyouwear.in. For example, we may send you Service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt out of Service-related e-mails.

Finding your friends on Whatyouwear.in:

▪ If you choose to find your friends (iii) through a search of names or usernames on Whatyouwear.in then simply type a name to search and we will perform a search on our Service.

Analytics information:

▪ We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.

Cookies and similar technologies:

▪ When you visit the Service, we may use cookies and similar technologies like pixels, web beacons, and local storage to collect information about how you use Whatyouwear.in and provide features to you.

▪ We may ask advertisers or other partners to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party.

Device identifiers:

▪ When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more "device identifiers." Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by Whatyouwear.in.

▪ A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

2. HOW WE USE YOUR INFORMATION

In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

▪ help you efficiently access your information after you sign in

▪ remember information so you will not have to re-enter it during your visit or the next time you visit the Service;

▪ provide personalized content and information to you and others, which could include online ads or other forms of marketing

▪ provide, improve, test, and monitor the effectiveness of our Service

▪ develop and test new products and features

▪ monitor metrics such as total number of visitors, traffic, and demographic patterns

▪ diagnose or fix technology problems

▪ automatically update the Whatyouwear.in application on your device Whatyouwear.in or other Users may run contests, special offers or other events or activities ("Events") on the Service. If you do not want to participate in an Event, do not use the particular Metadata (i.e. hashtag or geotag) associated with that Event.

3. SHARING OF YOUR INFORMATION

We will not rent or sell your information to third parties outside Whatyouwear.in (or the group of companies of which Whatyouwear.in is a part) without your consent, except as noted in this Policy.

What happens in the event of a change of control:

▪ If we sell or otherwise transfer part or the whole of Whatyouwear.in or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information such as name and email address, User Content and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

Instances where we may be required to share your information:

Whatyouwear.in will disclose your information where required to do so by law or by judicial process or if we reasonably believe that such action is necessary to:

▪ comply with the law and the reasonable requests of law enforcement

▪ enforce our Terms of Use

▪ protect the security or integrity of our Service

▪ exercise or protect the rights, property, or personal safety of Whatyouwear.in, our Users or others

4. HOW WE STORE YOUR INFORMATION

Storage and Processing:

▪ Your information collected through the Service may be stored and processed in the United States or any other country in which Whatyouwear.in, a company in the same group of companies as Whatyouwear.in or Service Providers maintain facilities.

▪ Whatyouwear.in may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

▪ By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which Whatyouwear.in, a company in the same group of companies as Whatyouwear.in or Service Providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

▪ We use commercially reasonable safeguards to help keep the information collected through the Service secure and take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. However, Whatyouwear.in cannot ensure the security of any information you transmit to Whatyouwear.in or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.

▪ Please do your part to help us. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails between you and Whatyouwear.in, at all times. Your privacy settings may also be affected by changes the social media services you connect to Whatyouwear.in make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.

5. YOUR CHOICES ABOUT YOUR INFORMATION

Your account information and profile/privacy settings:

▪ Update your account at any time by logging in and changing your profile settings.

▪ Unsubscribe from email communications from us by updating your settings. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

▪ If you have any questions about reviewing or modifying your account information, please contact us directly at support@whatyouwear.in.

How long we keep your User Content:

▪ Following termination or deactivation of your account, Whatyouwear.in may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.

▪ If you have any questions about termination or deactivation of your account, please contact us directly at support@whatyouwear.in.

6. CHILDREN'S PRIVACY

Whatyouwear.in does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at support@whatyouwear.in.

7. OTHER WEB SITES AND SERVICES

We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them. Please remember that when you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party's own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.

8. HOW TO CONTACT US ABOUT A DECEASED USER

In the event of the death of an Whatyouwear.in User, please send us an email to the following email address: support@whatyouwear.in. We will usually conduct our communication via email; should we require any other information, we will contact you at the email address you have provided in your request.

9. HOW TO CONTACT US

If you have any questions about this Privacy Policy or the Service, please contact us at support@whatyouwear.in.

10. CHANGES TO OUR PRIVACY POLICY

Whatyouwear.in may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Whatyouwear.in or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.



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